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Move over, Chalamet — there’s a new white boy of the year.
Minnesota Timberwolves player Anthony Edwards has brought back his satirical Believe That Awards, which went viral in 2025 — reaching 150 million cross-platform views — for crowning Timothée Chalamet white boy of the year. In the 2026 edition, that honorific went to Justin Bieber, who beat out fellow nominees Tom Holland, Erling Haaland, Robert Pattinson and Travis Kelce. Bieber made an appearance in the awards special alongside fellow winners Michael B. Jordan, Druski, Coco Gauff, 50 Cent and more.
The Believe That Awards, now live on Edwards’ YouTube channel and social media profiles and presented by PrizePicks, are produced by Edwards through his Three Fifths Media banner alongside Wheelhouse and Portal A. The special is meant to “celebrates standout moments, cultural disruptors and iconic achievements across sports and entertainment, filtered through the unapologetic and uncensored lens of Edwards.”
The second annual Believe That Awards starring Anthony Edwards
“We’re back, and we raised the bar across the board this year,” Edwards said in a statement. “You know me, which means you know we have the same unfiltered, totally unpredictable energy that is always built for and aimed directly at the culture. We brought together the biggest names in the game to chop it up, have fun and celebrate real greatness on our own terms. You’re not getting this vibe anywhere else.”
“From day one, our mission at Three Fifths Media has been to create content that remains fiercely authentic to Anthony and the community that moves with him,” said Justin Holland, who is Edwards’ business manager and co-founder of Three Fifths Media. “The Believe That Awards sits at the true epicenter of sports, entertainment and culture. Year 2 proves that when you give creators and athletes the room to be themselves, audiences show up in a massive way.”
See the full winners list below.
- White Boy of the Year – Justin Bieber
- Iconic Performance of the Year – Michael B. Jordan
- Main Character of the Year – Druski
- Creator of the Year – IShowSpeed
- Stood on Bidness Award – Jaden McDaniels
- Bring Ya Ass Award – LaMelo Ball
- Beauty and The Beast Award (Outstanding On/Off Field Performance) – Coco Gauff
- Lifetime Achievement Award – 50 Cent
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